Creative Commons Meets Mashup Software To Promote Innovation

Here’s the bottom line about innovation (the ultimate engine of the U.S. economy): It doesn’t just pop out of thin air. Nothing is truly “original.” Innovation requires the spark of inspiration. And what is inspiration but a kind of “mashup?”
Usually, innovators are inspired by other people’s creations or ideas. They take what’s already out there [...]

What’s a Business Mashup and Why Should You Care?

The wikipedia describes a mashup as a “web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data from Craigslist, thereby creating a new and distinct web service that was not originally provided [...]

Welcome to the Serena Business Mashups Blog.

We are excited about the possibilities that mashups bring to business. They allow business teams, themselves, to create workflow applications drawing on multiple data sources without getting into an IT cue. The possibilities unleashed by this new capability are why we started this blog. We want it to serve as a resource center for those [...]